5.11 — Claire&JeremyWeiss/Day19

There’s a reason you cast Leonardo DiCaprio and not the extra standing next to him. You can’t always quantify it, but you know it when you see it. Presence, instinct, timing. That’s the difference between something that feels staged and something that feels undeniable.

That’s the space we operate in.

For over two decades, we’ve built our work around recognizing what someone naturally brings into a frame and knowing how to draw it out. Whether it’s seasoned talent or someone stepping in front of a camera for the first time, the goal is the same. Strip away anything forced and create space for something real to happen.

This isn’t about over-directing. It’s about knowing when to push, when to step back, and being ready when the moment reveals itself.

We don’t chase performances. We capture presence.

Claire and Jeremy have been photographing and directing commercials together for over two decades. They bring a level of confidence, ease, and trust to set that people respond to. It creates an environment where talent can settle in quickly and real moments come through without friction.

They founded and work out of their creative studio in SoHo, New York City, built to bring creative people together. It’s a constant exchange of ideas, perspectives, and energy. Being immersed in that world keeps the work sharp, current, and alive.

Together they have created award-winning campaigns with American Express, Apple, Converse, Chase, and Intel, along with global campaigns and commercials for Bose, HSBC, Pepsi, Microsoft, Levi’s, Lexus, and Samsung.